After a 15-year partnership, ASAHI Intecc (Asahi), the pioneers and market leaders of interventional medical devices & Vascular Perspectives (VP), the UK distribution partner - have committed to a long-term relationship by Asahi acquiring a 10% stake in VP.
Kazu Inukai, Chief Operating Officer of Asahi Intecc USA, Inc. and newly appointed Board Member of Vascular Perspectives, explains their rationale “VP has developed a unique and highly successful approach to medical device marketing and education.
Asahi Intecc aims to utilise VP’s experiences and knowhow to further advance its business globally and sees this as a great opportunity for both companies to help each other grow & innovate on the global stage”.
Adrian Brown, VP CEO, added “We have been working together very closely on both marketing and education for well over 10-years, committing to a long-term relationship will help us to invest, grow and add even more value to healthcare professionals whilst improving outcomes for patients across the world.
We see this as a great opportunity to synergise Asahi’s dedication to innovative technologies with VP’s passion for innovation in healthcare education and marketing.”